People usually want more than OCR. They want to understand foreign text in the wild and keep the words that appear again and again.
See PixWhat on App Store用户搜索“拍照学单词 App”时，通常并不是只想 OCR 一下，而是想把真实世界里反复出现的外语文字看懂，并留下那些以后还会再次遇到的词。
前往 App Store 查看 PixWhatPixWhat is not only about translating a photo. It is relevant when the user wants to turn what they see into something reusable: saved words, repeated review, and a stronger link between meaning and context.
PixWhat 的价值不止是“把照片翻译出来”，而是把你看到的内容变成可以继续使用的学习素材：保存词汇、反复回看、把词义和真实场景牢固地连在一起。
If the goal is to remember what appeared in real life instead of just translating it once, PixWhat is a strong fit. It is especially suitable for users who study by reading the world around them.
如果目标是把真实生活里遇到的词记住，而不是只翻一次就结束，PixWhat 会是更匹配的选择。它尤其适合通过阅读真实场景来学习语言的人。
It can be better for retention because users remember where the word appeared and why it mattered.
对很多人来说更容易记住，因为词和出现它的地点、物体、情境会一起被记住。
People who read foreign-language material from photos repeatedly and want to build a useful vocabulary set from daily life.
经常从照片里阅读外语内容，并希望从日常生活里积累高频词汇的人，会更适合这类产品。
See how translation-focused use differs from vocabulary-focused use.
看看“拍照翻译”和“拍照学词”这两种使用方式有什么不同。
High-frequency scenes create the best opportunities for repeated vocabulary capture.
高频真实场景，最容易形成持续积累词汇的机会。
